3.MARKETING AND PROMOTION OF PRODUCTS.
3.1 Promotion. (Your Company name will be filled here upon submitting this agreement..) shall use its best efforts to market and promote Products to End Users in the Market, including by: (a) attendance by Reseller at trade shows at which Reseller promotes the Products, (b) listing the Products in Reseller’s product lists and Reseller’s other marketing materials, (c) advertising the Products in trade journals, magazines, and other appropriate publications, and (d) at BLAZING HOG ‘s request, translating and distributing BLAZING HOG ‘s press releases and other publicity and sales materials in the Market.
3.2 Marketing Practices. Reseller will at all times perform hereunder in an ethical and professional manner and in accordance with this Agreement and any guidelines issued by BLAZING HOG. Reseller will: (a) conduct business in a manner that reflects favorably at all times on the Products and the good name, goodwill and reputation of BLAZING HOG ; (b) avoid deceptive, misleading or unethical practices that are or might be detrimental to BLAZING HOG , the Products or the public, including but not limited to disparagement of Blazing Hog or the Products; (c) make no false or misleading representation with respect to Blazing Hog or the Products; and (d) make no representations with respect to Blazing Hog or the Products that are inconsistent with BLAZING HOG ‘s end user license agreement for the Products, promotional materials and other literature distributed by BLAZING HOG , including all liability limitations and disclaimers contained in such materials.
3.3 Promotional Materials. Reseller consents to the listing of its business name. address. phone number and web site addresses in such Blazing Hog advertising and promotional materials as Blazing Hog may determine in its sole discretion, including product literature and BLAZING HOG ‘s web sites. During the term of this Agreement, Blazing Hog may provide to Reseller promotional materials with respect to Products. Reseller may not use the promotional materials for any purpose other than advertising and promoting the Products to End Users in the Market. Notwithstanding anything to the contrary herein, Reseller may not distribute any Reseller- created promotional materials with respect to Blazing Hog or the Products without BLAZING HOG ‘s prior written approval of such materials.
3.4 Excluded Marketing Practices: Reseller will at no time sell Blazing Hog products and services using outbound telemarketing. Reseller will not conduct paid search advertising for the term Blazing Hog, Blazin Hog, Blazing Hawg, or other derivatives without explicit permission from Blazing Hog. Reseller shall not purchase leads generated by offshore companies or their representatives.
3.5 Permits. Licenses and Compliance with Laws. Reseller will, at its sole cost and expense, obtain all permits and licenses necessary in connection with its performance of this Agreement, and will comply with all applicable laws, rules and regulations in the performance of this Agreement. Without limiting the generality of the foregoing, Reseller will comply with all applicable export laws. Without limiting the foregoing, Reseller agrees that it will not knowingly export or re-export any Work Product or Products to any Country unless prior written consent is given.
3.6 Privacy/Data Collection. Reseller will at all times during the term of this Agreement maintain appropriate technical and organizational measures to protect any End User data that it collects, accesses or processes in connection with this Agreement against unauthorized or unlawful use, disclosure, processing or alteration. Reseller will act only on BLAZING HOG ‘s instructions in relation to the collection, use, disclosure and processing of any such End User data, but in all instances in accordance with all applicable laws, rules and regulations.