Nearly all ISPs in the broadband, cable, and fiber-optic network space advertise speeds of ‘up to’ so many megabytes per second (Mbps). One might advertise speeds of up to 25 Mbps while another says its speeds are up to 30 Mbps. Blazing Hog’s Up to speed is 150mbps but we advertise an average speed of 25mbps What’s the deal?
Whether a company operates in the cable arena or offers rural internet, it is impossible to nail down an exact speed. There are too many variables in play. Your ISP can only control its own hardware and infrastructure. It cannot control anything else in the system. So the ‘up to’ designation really tells you the fastest speeds you can expect based on the limits of your provider’s capabilities.
Servers Can Be Slow
Lots of things can reduce download speeds well below your provider’s advertised rate. For example, internet servers can slow things down. Maybe your ISP has the hardware and infrastructure to achieve the fastest possible speeds modern technology allows. But what if you are visiting a website hosted on a slow server? That web page will only load as fast as the server that serves it.
A good way to think of it is to imagine your internet provider as a major interstate. The interstate may have three lanes of wide-open space. But the roadway itself cannot force a driver choosing to do thirty mph to speed up to sixty-five. It is up to the driver to get up to speed.
Other Things That Affect Download Speed
Slow servers are just the start of a long list of things that can slow download speeds. Below are a few more, some of which you may have first-hand experience with:
- Distance – The amount of distance between you and the server you are retrieving data from influences download speed. Any delay caused by that distance is known as latency. The higher the latency, the slower your speeds.
- Internet Traffic – Getting back to the interstate analogy, you know that traffic slows down when cars are bumper-to-bumper. It is no different in the internet world. The more data you are trying to push through a network, the slower that data moves.
- Throttling – Some ISPs purposely slow down traffic as a way to create different service levels. Doing so is called throttling. If you are paying for the cheapest plan, your service may be throttled so that customers paying for the premium plan get the fastest speeds.
- User Hardware – Your download speeds are affected by the hardware you use. If your hardware is not capable of 25 Mbps, for example, you will never achieve that speed regardless of your ISP’s capabilities.
Do not be surprised to run an internet speed test only to discover that your speeds are not the same as your provider advertises. This is normal. Your provider is neither lying to you nor doing anything illegal. Your lower speeds are simply the reality of digital networking in the modern world.
If you need Internet and live in rural America, consider giving Blazing Hog a try. We are a leading provider of rural 4G internet with an average download speed of 25 Mbps. Just remember that your actual results will vary based on the things discussed in this post.